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4 Reasons Paper Receipts are Vital for Businesses: Digital vs. Paper Receipts
Technology is rapidly advancing, and it seems like everyone is going digital. However, there is still strong value in paper receipts. Why should your business ensure it still provides them? Let's look at four reasons paper receipts remain integral today.
People Prefer Them
As the saying goes, give customers what they want. And they prefer paper receipts — seven out of ten Americans prefer receiving a paper receipt, according to a recent survey of 24,000 people. Many are concerned digital receipts lead to more invasive marketing.
Paper Receipts Are Reliable
It is challenging to alter information from a paper receipt, particularly one printed on thermal paper. Businesses can trust that paper receipts are unlikely to be fraudulently altered, which helps protect their bottom line.
Fewer Security Issues
Personal details on digital receipts are susceptible to hackers during transmission. Paper receipts avoid this risk entirely — which is partly why ATMs continue to use thermal paper receipts.
Paper Receipts Are More Permanent
Paper receipts can be stored in a simple filing system at home or in the office. Digital receipts can end up in junk mail, be accidentally deleted, or be lost to a virus. Losing a paper receipt is much harder.
Final Thoughts
While digital receipts have some benefits, paper receipts are here to stay. Customers prefer them, they're reliable, and they carry fewer security risks. Printing on thermal receipt paper is a great way to keep customers happy and maintain their trust.