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Why Use Custom Printed Receipts
A custom receipt was once just a piece of paper used to confirm transactions. Today, customized receipts play a much more significant role in business. Pre-printing on POS, cash register, kiosk, and ATM rolls can turn every receipt into a marketing tool.
1. Extending While Elevating Your Brand
People are drawn to images and color. Pre-printing your business information and logo not only looks professional, but also helps brand awareness. Include your location, website, phone number, hours, and other helpful information to keep your business top-of-mind after the transaction.
2. Offsetting Paper Costs
With custom receipt paper rolls, you can use your receipts to generate revenue. Pre-print QR codes, promotions, and coupons that drive repeat sales. The back of your rolls can also act as ad space for partner companies.
3. Promotions and Local Branding
Share rolls with local non-competing businesses that use the same receipt size. Alternating each other's coupons and ads expands brand visibility to a larger audience while splitting the cost of printing.
4. Collecting Customer Information
Custom printed receipts can direct customers to your website and gather vital data. Offer incentives like discount codes in exchange for reviews, email sign-ups, or survey completions.
5. Communicating Policies
Add return policies, disclaimers, and watermarks to the front or back of receipts. Customers take receipts with them — making them one of the most-read pieces of printed material your business produces.
6. Social Media Promotion
Include your social media handles and links on receipts to encourage customers to follow and share after their visit.
Custom receipt rolls have proved to be an effective marketing platform for retail stores, convenience stores, banks, and many others. It doesn't matter what industry you're in — customizing your receipts will positively impact your business.