General Art Guidelines The following outlines the production specifications and additional charges for the successful completion of your project.
Art Specs Art Specifications: Art must be output-ready digital files and should conform to the art specs found on our "Art Check List".
Proofs: With each order and reorder you will be emailed a FREE 3-D color PDF proof of the art adjusted for the curve and taper of the cup. While not an accurate color proof, this PDF allows you to verify that the art is correct and generally the correct color.
Color Targets: Send samples of printing or items to match for color when your order is placed. We can't match your target if we can't see it! PMS/Spot Colors: All PMS/Spot colors will be converted to 4-Color Process. When referencing a PMS color in a process color print, refer to a Pantone® COLOR BRIDGE® to see how the color translates when converted to CMYK. Most colors change when converted to CMYK.
Registration: Please allow 1/16" registration variance of the print to the product perimeter. We make every attempt to line up art in the seam area, but we cannot guarantee it.
Email: Submit files smaller than 3MB via email to your Sales Counselor. Remember to also send a printed sample of what you expect the art to look like.
Offset Lithography: All images are printed as submitted. Image resolution should be set at 300ppi – remember that effective image resolution is decreased when an image is enlarged in a layout program; so, images should be sized at 100%. When color is critical, we always recommend either a mock-up proof or a production proof.
Templates and Warping: Our standard templates are rectangles which are designed to facilitate adjusting the art for the curve of the cup. This adjustment, referred to as "warping", will slightly affect how all elements in the image look.